Finally, a local ad from Coca-Cola that matters and worth the notice.
Manila, Philippines - Coca-Cola Philippines and the World Wide Fund for Nature (WWF-Philippines) unveiled the very first plant billboard in the country. The billboard now crowns the Adriano Building, between Buendia and Kalayaan Avenues in Makati City.
The 60 x 60 ft. plant billboard utilizes a thriving species of Fukien tea plant, which absorbs air pollutants. Each plant can absorb up to 13 pounds of carbon dioxide in a year, on the average. “This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate.”
Recyclable materials were used for the overall make-up of the billboard. 3,600 pots were used, recycling old bottles of various Coca-Cola products. These bottles were filled with a potting mixture made up of a combination of industrial by-products and organic fertilizers—a formulation that is stable and light-weight . These bottles were also designed to hold the plants securely and to allow the plants to grow sideways. Additional holes were made for proper drainage and for holding the drip lines in place.
A drip irrigation system, also known as trickle irrigation or micro-irrigation, was especially installed for efficient water distribution. This irrigation method saves water and fertilizer by allowing water to drip slowly to the roots of plants, through a network of valves, pipes, tubing and emitters. The system is operated on a schedule to distribute water with nutrients to the plants. It provides the plants with what they need when they need it.
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